Менеджмент (ОП 073-Б) Англійська мова навчання

Постійне посилання колекціїhttps://dspace.krok.edu.ua/handle/krok/5313

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Promotion of new product brand to the market: qualification paper
(Університет «КРОК», 2024) Okafor, Arinze Emmanuel
Relevance of topic. In today's digital world, the popularity of online stores for pet products among their owners is growing. The latter are looking for a convenient way to purchase the necessary goods, and the Internet gives them the opportunity to quickly and conveniently order everything needed to care for and meet the needs of their animals. Therefore, it is important for owners of online pet stores to develop an effective marketing strategy for an online pet store. The task is to attract and retain the target audience in a competitive market where the popularity of online stores is constantly growing. Developing an effective marketing promotion strategy for the online store of pet products of the brand "CHOUCHOÚ" requires a deep analysis of the market, competitors and target audience, choosing the right positioning and communication channels. Understanding these challenges and implementing the right strategies will allow a business to increase its competitiveness and succeed in the dynamic pet product market environment.
Ways for improving innovation in the enterprise: qualification paper
(Університет «КРОК», 2024) Allanah, Chukwuemeka Joseph
The absence of innovation implementation can prevent owners or rather, managers of both small medium and large sized enterprises from reaching end goals and the enterprise's maximum growth potential. The core or main purpose of this research was to explore in depth several strategies or ways in which enterprises can improve innovation activities to possibly enhance performance. This research was examined using a noncomplex approach to improving innovation within enterprises or organizations. Using knowledgeable insights gathered r and compiling in depth literature review, empirical research, case studies and analyzing company data.
Adaptation and implementation of the company's marketing strategy on the market: qualification paper
(Університет «КРОК», 2024) Nwanyanwu, Clara Chineye
In today’s changing business environment companies face pressure to adjust and come up with new ideas to stay ahead, in the market. Marketing strategy stands out as an area where this pressure is especially felt. It's essential for companies to be able to adjust and execute their marketing plans to meet the changing needs of the market in order to maintain long term success and expansion
Financial and credit tools for the development of small business: qualification paper
(Університет «КРОК», 2025) Mkhonta, Sibahle
Relevance of topic: the topic of financial and credit tools for the development of small businesses is highly relevant because small businesses play a crucial role in economic growth, large corporations are thought to be the drivers of generating fluidity and economic growth. However, trends of modern economies recognize small businesses as key drivers to economic growth, in the sense of that they create job opportunities, encourage innovation, they also steer competition as they challenge the influence of large corporations which keeps prices fair for consumers. However, these businesses often face significant challenges in accessing the capital and financial resources they need to grow and sustain their operations. The relevance of this topic can be understood from several key points like cash flow management, access to capital, digital financial solutions to name a few.
The impact of digital transformation on human resource management in the fashion industry: qualification paper
(Університет «КРОК», 2025) Adeyeye, Adelanke Temitope
The relevance of this topic lies in its direct connection to the competitive and fastpaced nature of the fashion industry. In an environment driven by evolving consumer preferences and high competition, companies must not only attract and retain top talent but also ensure their workforce is equipped to adapt to constant changes. Digital HRM enables organizations to optimize critical functions such as recruitment, employee engagement, performance management, and learning and development. By streamlining these processes, companies can foster innovation, improve employee satisfaction, and maintain a competitive edge
Ways of improvement of the innovation management of international firms: qualification paper
(Університет «КРОК», 2025) Akintade, Aduralere David
Relevance of topic. The process of overseeing an organization's innovation process from the very beginning of ideation to the successful completion of implementation is known as innovation management. It includes all of the choices, actions, and procedures involved in creating and carrying out an innovation plan. Organizations must innovate more and more swiftly as a result of the digital transformation. Innovation propels company expansion and keeps firms one step ahead of their rivals. In addition to developing new products, services, and technologies for the evolving market, innovation management aids in the creation of new business models. Employee engagement and customer satisfaction are also increased by effective innovation management.