Наукові публікації у періодичних фахових виданнях України
Постійне посилання колекціїhttps://dspace.krok.edu.ua/handle/krok/122
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Документ OKR as tool of staff efficiency improvement(Придніпровська державна Академія будівництва і архітектури, 2024) Naumova, Olena; Kopyl, Andrii; Наумова, Олена ОлександрівнаThe article examines the management system of setting objectives and evaluating the key results as one of the factors in improving employee satisfaction and effectiveness. The relevance of the research topic is justified by the current negative situa-tion in the labor market of Ukraine and its continued stagnation, which negatively affects businesses. This trend requires com-panies to implement new tools to increase employee satisfaction and enhance employee effectiveness. This article investigates how implementing the OKR management system increases employee effectiveness. The scientific results obtained are practical proof of the direct impact of clear and understandable objective setting on employee performance, which directly influences the organization’s achievement of its strategic goals. The importance of periodically evaluating and reviewing established goals and key results has been identified.Документ The impact of business reputation on ensuring the economic security of a company(Видавничий дім "Гельветика", 2024) Naumova, Olena; Naumova, Mariia; Shevchuk, Artem; Наумова, Олена Олександрівна; Наумова, Марія; Шевчук, АртемThe article offers a theoretical analysis of the influence of reputation on a company's economic stability and practical insights for businesses in monitoring and evaluating reputation to uphold economic security. For monitoring a company`s reputation, authors recommend applying the reputation dimensions (drivers) formulated by RepTrak Company. The article underscores the pivotal role of a resilient, positive reputation in attracting skilled employees, strengthening brand marketing efforts, and fostering long-term customer loyalty. It also highlights the dire consequences of a damaged reputation, which can negatively affect economic security – creating financial setbacks, hindering the company's advancement, and more. This underlines the pressing need for reputation management and the imperative for businesses to be proactive in this area for favorable market development