Кафедра міжнародного бізнесу

Постійне посилання колекціїhttps://dspace.krok.edu.ua/handle/krok/3222

Переглянути

Зараз показуємо 1 - 20 з 59

Advantages of implementation system of climate and environmental management in the activities of the enterprise
(Харківський національний автомобільно-дорожній університет, 2021) Bielova, O.I.; Naumova, O.O.; Бєлова, Олена Ігорівна; Наумова, Олена Олександрівна
Business contribution to the global economic sustainable development
(Scientific Publishing Center «InterConf», 2023) Tsevukh, Svitlana Mykhaylivna; Цевух, Світлана Михайлівна
Corporate culture in forming the motivational mechanism of strategic management of project-oriented organizations
(УДУ імені Михайла Драгоманова, 2024) Bielova, О.І.; Lotariev, A.G.; Bielov, О.E.; Бєлова, Олена Ігорівна; Лотарєв, Андрій Григорович
In project-oriented organizations operating in the rapidly changing environment of globalization and digitalization, corporate culture takes on special importance. It is the corporate culture that becomes the basis for creating a motivational mechanism for strategic management that stimulates employees to implement strategic innovation projects, increase work efficiency, and achieve the company's strategic goals.
Digital Resilience of the Bucharest Nine and Ukraine
(EconJournals, 2025) Shkuropadska, Diana; Tokar, Volodymyr; Purdenko, Olena; Lotariev, Andrii; Savchuk, Kyrylo; Токар, Володимир Володимирович; Лотарєв, Андрій Григорович
This study examines the digital resilience of the Bucharest Nine, an Eastern European NATO alliance, and Ukraine amidst the challenges of digital transformation. It aims to identify factors influencing their ability to manage cyber threats, digital divides, and socio-economic disparities resulting from rapid digitalization. Using a mixed-methods approach, integrating quantitative analysis and qualitative insights, the research computes an index of digital resilience based on cybersecurity measures, digital infrastructure quality, and socio-economic impacts. Findings reveal varying resilience levels, with some countries demonstrating robust cyber defenses and advanced digital infrastructures, while others lag due to weaker capacities and socio-economic constraints. Comprehensive policy frameworks and inclusive digital strategies are emphasized as critical for enhancing resilience. However, the study’s focus on the Bucharest Nine and Ukraine may limit broader regional representation, and reliance on available data and potential biases in self-reported indices may affect comprehensiveness. Nonetheless, the insights can inform policymakers in developing targeted strategies to bolster digital resilience, emphasizing cybersecurity, bridging the digital divide, and promoting digital literacy and participation. This research contributes to understanding digital resilience by offering a comparative analysis of often overlooked geopolitical regions, combining various indicators to provide a holistic view of their digital landscapes
Digitization of the Production Process: An Example of The Use of RFID Technologies For Modern Enterprises
(Transnational Press London Ltd, 2024) Denysov, Oleg; Litvin, Nataliia; Lotariev, Andrii; Oliinyk, Vitalii; Денисов, Олег Євгенійович; Літвін, Наталія Миколаївна; Лотарєв, Андрій Григорович
The purpose of the study is to improve the efficiency of the production process of engineering enterprises. The object of study is enterprise engineering. The scientific task is to determine the most optimal RFID technologies to improve the accuracy and efficiency of the production process of engineering enterprises. The technique involves the use of the Saaty method of hierarchies and pairwise comparison. As a result, the most optimal and effective RFID technologies were selected to improve the production process of engineering enterprises through hierarchical ordering of the most significant RFID technologies that affect the production process of engineering enterprises. One limitation of this study is its exclusive focus on RFID technologies, which may not take into account the potential of other technology solutions to improve manufacturing processes. In addition, the use of Saaty's method of hierarchies and even comparison may introduce subjectivity into the selection of optimal technologies, since the results depend on expert assessments. Prospects for further research may include comparison of RFID with other modern technologies that are being implemented in engineering enterprises to ensure greater objectivity and completeness of the analysis. Also, an important aspect of future research could be a detailed analysis of the impact of RFID implementation on the economic efficiency of production and employee workload.
Guidelines or the preparation and defense of Masters Theses
(Університет «КРОК», 2020) Tsevukh, Svitlana; Цевух, Світлана Михайлівна
These guidelines outline requirements and standards on preparation and design of main elements of thesis: contents lists, headings, graphic materials, tables, formulas, etc., as well as the stages of performance and defense of diploma thesis.
Influence of external view of packaging goods on personal behavior of buyer
(Університет «КРОК», 2019) Naumova, O.; Babenko, A.; Наумова, Олена Олександрівна
The packaging of goods is one of the elements of management in the marketing product policy of the enterprise. It plays an important role in providing the competitiveness of the product. Packing the product influences on the consumer behavior at all the stages consumer decision-making process –at the first glance, which attracts attention to the vivid packaging of the product from the seller's website to its recycled or reused. Marketers at the stage of product packaging development and modification take various decisions regarding its attributes, such as color, shape, aesthetics, ergonomics, informativeness, quality of raw materials for packaging and its safety, durability and methods of using packaging, transportation, its utilization, etc. This determines the relevance of our research. The purpose of the study was to determine the influence of the shape of the package and its color on the behavior of the buyer, the reason for changing behavior due to consumption of goods with a certain shape and color of the package. Based on the generalized scientific concepts of packaging influence on consumer behavior, its shape and color, on the example of several well-known brands, the influence of packaging cosmetic products on the behavior of consumers is shown, namely, how packaging determines the demand for products depending on the age, consumer's attitude of life style. The article shows how the shape and color of packaging determine the psycho-emotional state of the consumer, his desire for life, tastesand preferences. Such information is valuable to marketers when defining the target audience of a brand, developing new packaging, and identifying sources for increasing the consumer value of a product. Not only high-quality packaging values in terms of storage, transportation, informing, etc. but above all, its attractiveness combined with harmonious geometric shapes can enhance the competitiveness of the product on the market
International business activity in the conditions of global challenges
(European Conference, 2023) Tsevukh, Svitlana; Цевух, Світлана Михайлівна
International business and economic crises
(Scientific Publishing Center «InterConf», 2023) Tsevukh, Svitlana Mykhaylivna; Цевух, Світлана Михайлівна
Luxury consumers’ behavior: a cross-cultural aspect
(LLC CPC Business Perspectives, 2019) Naumova, Olena; Bilan, Svitlana; Naumova, Mariia; Наумова, Олена Олександрівна
A comprehensive study of the consumers’ needs and demands, the patterns of their social and cultural behavior are essential to the success of the modern luxury companies in their market activity. The purpose of research is to study the possible differences and similarities in the perception of luxury and motivation to purchase these goods by consumers in different parts of the world and selection of acceptable marketing tools. The study is built on the results of analysis of cultural values in some countries using the country comparison tool developed by Hofstede and the results of analysis of scientific articles on the behavior of luxury goods consumers in different countries. The methodology approach – Hofstede’s model of national culture and scientific studies belonging to cultural impacts on luxury consumers’ behavior – is applied to explore cross-cultural differences in luxury consumption behavior. The findings of the study are as follows: consumers from countries with high power distance, collectivism, and masculinity, long-term orientation, and low indulgence primarily perceive social values in consuming luxury goods and are sensitive to conspicuous luxury-status. In cultures with high individualism, masculinity, indulgence, and low power distance, consumers display to perceive individual and functional values and are sensitive to “emotional hedonistic luxury.” The consumption of luxury goods in the Asian region is characterized by significant focusing on social values and status consumption, more than in the rest of the world. The motives of achievements in the form of self-realization and self-actualization are among the main reasons for the luxury consumption of European Union consumers. © The author(s) 2019.
Management of state financial policy in the context of the Covid-19 pandemic
(MAGNANIMITAS Assn, 2021) Denysov, Oleg; Litvin, Nataliia; Lotariev, Andrii; Yegorova-Gudkova, Tetyana; Akimova, Liudmyla; Akimov, Oleksandr; Денисов, Олег Євгенійович ; Літвін, Наталія Миколаївна ; Лотарєв, Андрій Григорович
The Covid-19 pandemic has added an unprecedented element of unpredictability to the global economy. States are trying to fight the epidemic economic and social consequences by taking drastic measures, including financial intervention, in an attempt to stabilize markets. The article draws analogies with the crisis periods of the past, like the Great Depression of the 1930s, and shows that the current crisis has significant differences, which makes it difficult to apply any proven models of public financial policy to mitigate the consequences of the crisis. The necessity of strengthening the investment activity of the state, as well as the activity of the Central Bank to prevent financial panics, is substantiated, which should be carried out simultaneously with structural reforms
Marketing and climate change
(Харківський національний автомобільно-дорожній університет, 2021) Bielova, O.I.; Naumova, О.О.; Бєлова, Олена Ігорівна; Наумова, Олена Олександрівна
OKR as tool of staff efficiency improvement
(Придніпровська державна Академія будівництва і архітектури, 2024) Naumova, Olena; Kopyl, Andrii; Наумова, Олена Олександрівна
The article examines the management system of setting objectives and evaluating the key results as one of the factors in improving employee satisfaction and effectiveness. The relevance of the research topic is justified by the current negative situa-tion in the labor market of Ukraine and its continued stagnation, which negatively affects businesses. This trend requires com-panies to implement new tools to increase employee satisfaction and enhance employee effectiveness. This article investigates how implementing the OKR management system increases employee effectiveness. The scientific results obtained are practical proof of the direct impact of clear and understandable objective setting on employee performance, which directly influences the organization’s achievement of its strategic goals. The importance of periodically evaluating and reviewing established goals and key results has been identified.
Pricing real estate market: the uncertainty aspect
(Університет «КРОК», 2024) Naumova, Olena; Naumova, Mariia; Karpenko, Sofia; Наумова, Олена Олександрівна
The article examines the pricing peculiarities of the real estate market in Ukraine, which is subject to high uncertainty. The purpose of the article is to investigate the issues and consequences of pricing in the real estate market when faced with uncertainty in Ukraine. The purpose set in the article was achieved using methods of induction, deduction, generalization, and system analysis method. The article explores the factors that influence the pricing of real estate for apartments, such as interplay between supply and demand, psychological factors, interest rates, mortgage rates and external events like pandemic and war. For example, the Covid-19 pandemic has led to a decline in the demand for housing, particularly in the cities where the rate of illnesswas highest. War and conflicts have an adverse effect on the real estate industry, causing destruction, loss of life, and economic and political instability. Uncertainty and risky circumstances often cause people to delay their real estate transactions. Ukrainian property developers are experiencing hard difficulties dealing with war that manifest themselves in resulting buyers delaying loan repayments, stopping regular payments, and hesitating to invest in new construction projects. Investors become cautious and avoid real estate investments that may decrease in value after the war conflict ends. As a result, apartment prices decrease, and it becomes more difficult to sell them. The authors suggest that effective pricing strategies for real estate sellers include setting a competitive price or offering additional guarantees. The article also provides examples of how the real estate market has been affected by the coronavirus pandemic and the war in Ukraine. The authors emphasize the importance of understanding and managing uncertainty in real estate pricing to make sound decisions aligned with goals and values. The article includes data and statistics from various sources, such as Ukrainian real estate portals and the State Statistics Service of Ukraine
Prospects of development of the mediation model in Ukraine on the example of some Post-Soviet Union republics (Belarus, Moldova, Georgia)
(Університет «КРОК», 2021) Dolianovska, Inna; Lotariev, Andrii; Доляновська, Інна Миколаївна; Лотарєв, Андрій Григорович
Alternative dispute resolution (ADR) is a group of processes through which disputes and conflicts are resolved without recourse to the formal judicial system. These include: negotiation, arbitration and mediation. Mediation is an alternative method of resolving disputes with the involvement of a neutral third party - a mediator. Mediation has been used successfully in many European countries and has proven to be an effective method of settling disputes. However, each country has taken its own authentic path to the introduction and promotion of mediation. Despite the fact that mediation has existed in Ukraine for more than twenty years, we remain at the beginning of the path of development and implementation of this alternative method of dispute reso- lution. Mediation has not yet become a common method of resolving conflicts in our society, moreover, some participants in conflicts are unaware of the existence of such a method or have a misconception about where and when mediation can be used. Like many countries where mediation is already a mandatory pre-trial procedure, Ukraine has faced a number of challenges in implementing this alternative method of conflict resolution. Research on these issues and obstacles to the implementation of mediation in Ukraine will facilitate its rapid implementation. A comprehensive and in-depth study of all the positive and negative factors that have ac- companied the introduction of alternative dispute resolution methods in other countries will allow to avoid mistakes, strengthen the positive aspects and influence the negative factors. Therefore, the article will consider models of mediation development in some post-Soviet countries to find the most optimal way of development in this direction for Ukraine.
Strategic directions for innovative development of enterprise financial-economic security systems based on digital technologies/
(Fintechalliance LLC, 2024) Pravdyvets, Oleksandr; Litvin, Nataliia; Denysov, Oleg; Polishchuk, Oleksandr; Oliinyk, Vitalii; Правдивець, Олександр Миколайович; Літвін, Наталія Миколаївна; Денисов, Олег Євгенійович; Поліщук, Олександр Аркадійович; Олійник, Віталій
A strategic approach has always been characterized by instability due to constant changes in the dynamics of the external environment in which modern enterprises op erate. The intensification of directions for innovative development changes over time and depends on the current conditions of the enterprise's functioning. Digital technolo gies have transformed the situation, but the problem is whether they remain relevant over a prolonged period. Thus, the article aims to identify the current strategic directions for the innovative development of enterprise financial-economic security systems based on digital technologies. However, to highlight what is currently relevant, it is necessary to evaluate changes in their intensification over recent years to determine whether what worked several years ago can still yield proper results today. This will constitute the main scientific task. The research object is the financial-economic security of such open socio-economic systems as enterprises. The article identifies key strategic directions for the innovative development of enterprise financial-economic security systems in the IT sector, which are highly active in applying digital technologies. Comparing them through a method of comparisons by advantages, we determined the intensification over a spe cific period of more than five years, as this pertains to a strategic approach. IT and security experts were involved, and their opinions were processed through the Delphi method. As a result, despite minor fluctuations, the intensification of the strategic di rections we identified has not changed significantly; therefore, they remain relevant today for enterprises in the IT sector. Given the existing restrictions in conditions of martial law, the practical application of the identified strategic directions was not real ized. The restrictions also affected the industry specificity, as only the IT sector was considered. The further trajectory of research is to enable secure innovative develop ment in the current conditions
Teachers’ qualifications upgrading in the contemporary conditions
(Університет «КРОК», 2018) Naumova, O.; Tsyple, М.; Наумова, Олена Олександрівна
In the article the signifi cance of teachers’ qualifi cations upgrading in contemporary con-ditions is studied. The authors analyzed the features of planning and organization of teacher’s qualifi cations upgrading, types of teacher’s training and conceptualized the proposals for improving the process of teacher’s qualifi cations upgrading.
The impact of business reputation on ensuring the economic security of a company
(Видавничий дім "Гельветика", 2024) Naumova, Olena; Naumova, Mariia; Shevchuk, Artem; Наумова, Олена Олександрівна; Наумова, Марія; Шевчук, Артем
The article offers a theoretical analysis of the influence of reputation on a company's economic stability and practical insights for businesses in monitoring and evaluating reputation to uphold economic security. For monitoring a company`s reputation, authors recommend applying the reputation dimensions (drivers) formulated by RepTrak Company. The article underscores the pivotal role of a resilient, positive reputation in attracting skilled employees, strengthening brand marketing efforts, and fostering long-term customer loyalty. It also highlights the dire consequences of a damaged reputation, which can negatively affect economic security – creating financial setbacks, hindering the company's advancement, and more. This underlines the pressing need for reputation management and the imperative for businesses to be proactive in this area for favorable market development
Using cluster analysis for revealing gender equality patterns in EU ICT education and employment
(2023-08-31) Tokar, Volodymyr; Tyshchenko, Dmytro; Franchuk, Tamara; Makoiedova, Valentyna; Lotariev, Andrii; Лотарєв, Андрій Григорович;
Women are underrepresented in all aspects of ICT, including education and employment. This issue can be attributed to a lack of encouragement and opportunities for women to pursue ICT careers, as well as implicit biases and tereotypes leading to women being overlooked for roles in the industry. Cluster analysis is a useful tool for analyzing and grouping data to identify patterns and trends. This article aims to investigate the state of gender equality in information and communication technology education and employment across the European Union member-states using cluster analysis. The study uses data from the Eurostat to determine the female to male ratios of new bachelor entrants studying information and communication technologies, as well as employees working in the ICT in EU member-states. The article distinguishes gender equity leaders, adopters and laggards among EU member-states. The data was organized into six clusters of EU memberstates with a focus on gender equality among those who enter into bachelor-level ICT programs and are employed in the field. Moreover, the article examines the ratio of female to male enrolled in information technology in Ukraine analyzing the case of the State University of Trade and Economics. It was found that the ratio of female to male does not have a stable upward trend. The article proposes some initiatives aimed at increasing the number of girls and women in ICT. This study provides valuable insights into the current state of gender equality in the ICT sector across EU member-states. The findings of this study can inform policymakers and stakeholders in developing targeted interventions to address gender inequality in the ICT sector. This will promote a more inclusive and diverse ICT workforce, which is essential for economic growth and social development
Аналіз факторів впливу на ефективність виконання державних інвестиційних програм в Україні
(Університет «КРОК», 2014) Ставицький, А.В.; Наумова, О.О.; Наумова, Олена Олександрівна
У роботі розглянуто питання запровадження державних інвестиційних програм в Україні. На основі зарубіжного досвіду показано переваги та недоліки різного виду програм, вказано фактори, що мають визначальний вплив на успішність виконання державних інвестиційних програм