Adaptation and implementation of the company's marketing strategy on the market: qualification paper

Nwanyanwu, Clara Chineye2025-02-032024Nwanyanwu Clara Chineye. Adaptation and implementation of the company's marketing strategy on the market: qualification paper student 4 th year, МЕН(англ)-20-ін, specialty 073 «Мanagement» Educational program «Мanagement English» / Scientific supervisor Olena Naumova. Kyiv: “KROK” University, 2024. 80 p.https://dspace.krok.edu.ua/handle/krok/5318In today’s changing business environment companies face pressure to adjust and come up with new ideas to stay ahead, in the market. Marketing strategy stands out as an area where this pressure is especially felt. It's essential for companies to be able to adjust and execute their marketing plans to meet the changing needs of the market in order to maintain long term success and expansionenmarketing strategymarketAdaptation and implementation of the company's marketing strategy on the market: qualification paperThesis