Tourism management in China

Abstract

China has a very major tourism industry that depends on recreation and business which was greatly affected by the pandemic. Since the coronavirus spread from Wuhan, China, many tourists perceived China as a high-risk country for any touristic activities. Many nations also imposed travel bans on China to control the situation, however, the disease had spread too far and wide by then. The pandemic caused panic across all sectors of tourism including hotels. Transport, retail, and restaurants. This has affected the livelihood of many communities across the globe that were dependent on domestic and foreign tourism. Various measures have been taken by different countries to ensure the sustenance and recovery of their tourism sectors consideringthe pandemic. The current study used the theoretical framework based on Mitroff’s five stages of crisis management to evaluate the recovery tactics for the tourism industry. This model can be implemented in most cases of natural disaster, as explained in the study.