The Management of The Material Resources Supply in Coca-Cola Company, Nigeria

Abstract

The management of material resources in Coca-Cola Company, Nigeria, is crucial for the sustainability and profitability of the organization. The purpose of this study is to analyze the management of material resources in Coca-Cola Company, Nigeria, to determine the challenges, opportunities, and strategies used by the company to manage its material resources supply chain effectively. To achieve this goal, the research adopted a qualitative research methodology, including a case study approach, interviews, and observation of materials management operations within the organization. The findings of this study indicate that Coca-Cola Company, Nigeria, faces several material resource supply chain management challenges, including poor infrastructure, high transportation costs, social unrest, and insufficient local suppliers. However, the company has implemented several strategies to address these challenges, including the development of relationships with local suppliers, implementing sustainable sourcing, investing in infrastructure, and leveraging technology to improve supply chain visibility and management. The study concludes that effective management of material resources is critical to the survival, growth, and profitability of Coca-Cola Company, Nigeria. The company must continue to implement new and innovative strategies to manage its material resources effectively. These strategies must focus on improving supply chain visibility, developing relationships with local suppliers, investing in infrastructure, and promo.