Кваліфікаційні роботи здобувачів освіти
Постійне посилання на розділhttps://dspace.krok.edu.ua/handle/123456789/18
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Документ Promotion of new product brand to the market: qualification paper(Університет «КРОК», 2024) Okafor, Arinze EmmanuelRelevance of topic. In today's digital world, the popularity of online stores for pet products among their owners is growing. The latter are looking for a convenient way to purchase the necessary goods, and the Internet gives them the opportunity to quickly and conveniently order everything needed to care for and meet the needs of their animals. Therefore, it is important for owners of online pet stores to develop an effective marketing strategy for an online pet store. The task is to attract and retain the target audience in a competitive market where the popularity of online stores is constantly growing. Developing an effective marketing promotion strategy for the online store of pet products of the brand "CHOUCHOÚ" requires a deep analysis of the market, competitors and target audience, choosing the right positioning and communication channels. Understanding these challenges and implementing the right strategies will allow a business to increase its competitiveness and succeed in the dynamic pet product market environment.