(Університет «КРОК», 2024) Nwanyanwu, Clara Chineye
In today’s changing business environment companies face pressure to adjust and come up with new ideas to stay ahead, in the market. Marketing strategy stands out as an area where this pressure is especially felt. It's essential for companies to be able to adjust and execute their marketing plans to meet the changing needs of the market in order to maintain long term success and expansion
