Xbox: The Ultimate Strategic Management Survival Tools

Abstract

Gaming industry has become one of the most profitable businesses to rise within our modern era and construct such an elaborate strategic management system. For instance, according to Statista.com, the global gaming audience or «gamers» have spent approximately more than 54 billion U.S dollars on video games and additional content in the year 2020. This single data alone proves the variable that the gaming industry shouldn’t be taken naturally, but rather to embrace it as a force which shouldn’t be reckoned with. Yet, the majority of society believe stereotypes that those companies operate in the basement producing small projects for limited quantity of people, yet Xbox which is one of the leading gaming industries decided to use strategic management tools such as Pestle, SWOT, and Porter’s Five forces analysis to become the dominant force in producing hardware and software in the video game industry