Marketing tools that helped Netflix to become the first company in the film and TV industry

Abstract

Netflix has become one of the leaders in the entertainment industry in recent years, changing the way people consume TV content. Today, many of the Oscar inning films are shot by Netflix and are not shown in theaters. Netflix has radically changed the global film and television industry. Since its founding in 1997, Netflix and the spread of the Internet have profoundly changed traditional forms of film distribution as well as the television industry. From an initial business model based on renting DVDs in the 1990s through the mail system, it has evolved into a large platform for online distribution of movies, series, and documentaries with a presence in 190 countries