External factors that affect planning in marketing
| dc.contributor.author | Voloshyna, A. | |
| dc.contributor.author | Bielova, O.I. | |
| dc.contributor.author | Бєлова, Олена Ігорівна | |
| dc.date.accessioned | 2025-02-27T13:07:41Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | Marketing process and its implementation into business sphere is vital for every enterprise. Marketing process includes four main stages: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control. Each of these marketing processes have a pivotal role in company’s developing. It helps to comprehend the marketplace and what exactly customers’ needs and wants are; how to promote and distribute the product or service; how to increase sales and profits etc | |
| dc.identifier.citation | Voloshyna A. External factors that affect planning in marketing / A. Voloshyna, O. I. Bielova // Професійний менеджмент в сучасних умовах розвитку ринку : матеріали доповідей X науково-практичної конференції з міжнародною участю (1 листопада 2021 р.). - Харків: Видавництво Іванченка І. С., 2021. - С. 193-194. | |
| dc.identifier.isbn | 978-617-8059-19-4 | |
| dc.identifier.orcid | https://orcid.org/0000-0001-9359-6947 | |
| dc.identifier.uri | https://dspace.krok.edu.ua/handle/krok/5486 | |
| dc.language.iso | en | |
| dc.publisher | Видавництво Іванченка І.С. | |
| dc.subject | planning in marketing | |
| dc.title | External factors that affect planning in marketing | |
| dc.type | Article |