Design as a powerful marketing tool

Abstract

Typically, a marketer has only a few seconds to impress people before walking away from a product or trade show booth. That's what proper design can do: it captures and holds viewers' attention and potential buyers. When it comes to marketing, this is a critical element to consider. Visual presentations are becoming a more effective tool for marketers in today's environment. Marketing with the correct design has a beneficial impact on how the public sees any firm. It has an impact on both sales and a company's reputation. The days when user interface was thought to be a field that only designers cared about are long gone. Creating a positive experience is increasingly critical to meeting corporate objectives. This makes user experience (UX) a top concern for marketers