Transformation of Corporate Culture Management: Inclusion, Integration, and Adaptation

Abstract

The dissertation provides a comprehensive theoretical, methodological, and practical justification for transforming corporate culture management in the face of socio-economic instability, dynamic organizational changes, hybrid employment, and post-war reconstruction in Ukraine. The relevance of the research is justified by the increasing need for organizational sustainability and competitiveness in an uncertain environment, where workforce displacement, social fragmentation, and reintegration of veterans and vulnerable groups pose significant challenges for business and management practice in Ukraine. Traditional approaches to corporate culture, developed in relatively stable economic conditions, do not provide sufficient tools for corporate culture management in protracted crisis conditions. Therefore, there is an objective need to create an integrated system of corporate culture management, combining ethical values with managerial tools. Grounded in the idea of corporate culture as a value and behavioral system, as well as an instrument of strategic management, the dissertation claims that corporate culture influences decision-making, leadership, social climate, and organizational sustainability in an uncertain business environment. Inclusion, integration, and adaptation are presented as three interconnected concepts of modern corporate culture, which play a vital role in determining organizational capacity for innovation, retaining the workforce, and sustainable development in an uncertain business environment.