The relevance of this topic lies in its direct connection to the competitive and fastpaced nature of the fashion industry. In an environment driven by evolving consumer preferences and high competition, companies must not only attract and retain top talent but also ensure their workforce is equipped to adapt to constant changes. Digital HRM enables organizations to optimize critical functions such as recruitment, employee engagement, performance management, and learning and development. By streamlining these processes, companies can foster innovation, improve employee satisfaction, and
maintain a competitive edge
