Strategic development of export-import operations of enterprises in the post-war economic recovery in the context of Ukraine's integration into the European Union

Abstract

The subject of the research is the theoretical and practical aspects of the strategic development of export–import operations of enterprises in the post–war economic recovery of Ukraine in the context of its integration into the European Union. The aim of the research is to determine the strategic directions and prospects for the development of export–import operations of Ukrainian enterprises in the post–war economic recovery in the context of Ukraine’s integration into the European Union. Research methods. In the course of the study, we used the following general scientific and special methods: literature analysis; statistical analysis; SWOT analysis; comparative analysis; scenario analysis method; expert survey; factor analysis; graphical and tabular analysis and others. Results of the investigation. It has been established that in the context of Ukraine’s post–war recovery, the strategic development of export–import operations is of particular importance, since economic stability and the reconstruction of the national economy directly depend on Ukraine’s successful integration into the world economic community, in particular into the European Union. The EU is one of Ukraine’s key economic partners, so deepening trade relations and adapting Ukrainian business to European standards is becoming an important task for businesses and the government. It is proved that after the war, Ukraine will need to restore its production potential and infrastructure, which makes the development of foreign economic activity an extremely important factor in stimulating economic growth. It is established that an effective export–import policy will provide enterprises with new opportunities to enter international markets, help attract investment, increase the competitiveness of Ukrainian goods and services, and create new jobs. In addition, Ukraine’s integration into the EU implies active adaptation of legislation, economic instruments and standards to European norms, which will require flexibility and readiness for reforms from enterprises. The author analyzes and finds out that an important component is also the prospects for expanding trade with the EU countries through the Free Trade Area, which is already operating under the EU–Ukraine Association Agreement, which contributes to improving the quality of Ukrainian products, developing small and medium–sized enterprises and diversifying export markets. It is proved that the identification of strategic directions for the development of export–import operations in the post–war period is extremely relevant, which will ensure Ukraine’s economic recovery and its successful integration into the European and world markets Scope of the results. Strategic development management, foreign economic activity, export–import operations, integration into the EU, business economics, international economics. Conclusions. The study has determined that export–import operations play a key role in the recovery of Ukraine’s post–war economy and integration into the European Union. Despite the numerous obstacles faced by Ukrainian enterprises as a result of the war, the strategic development of this sector opens up new opportunities for economic growth. The author proposes the main strategic directions for the development of export–import operations for Ukrainian enterprises, namely: integration into the EU and adaptation to the requirements of European markets; diversification of export markets; modernization and digitalization of processes; and stimulation of state export support programs. Thus, integration into the EU, modernization of production processes, diversification of export markets, and development of state programs to support exporters will allow Ukraine to take its rightful place on the world economic stage and ensure stable economic growth in the future.