Digital marketing as a gateway to opportunities for higher education institutions: the KROK University case study
dc.contributor.author | Petrova, Iryna | |
dc.contributor.author | Diachuk, Iryna | |
dc.contributor.author | Bielova, Olena | |
dc.contributor.author | Петрова, Ірина Леонідівна | |
dc.contributor.author | Дьячук, Ірина Віталіївна | |
dc.contributor.author | Бєлова, Олена Ігорівна | |
dc.date.accessioned | 2025-02-24T09:52:08Z | |
dc.date.issued | 2024 | |
dc.description.abstract | At the current stage, Ukraine hosts over 100 private institutions of higher education, 170 public universities, and 40 municipal institutions. Operating in a digital-first environment, these institutions must now implement strategic approaches to digital marketing to promote their educational services effectively. In today’s competitive landscape, engaging with target audiences is inseparable from the use of digital marketing channels. This shift underscores the fact that both internal and external communications within educational institutions are now fundamentally digital, characterized by multi-channel outreach, openness, and interactivity | |
dc.identifier.citation | Petrova Iryna. Digital marketing as a gateway to opportunities for higher education institutions: the KROK University case study / Iryna Petrova, Iryna Diachuk, Olena Bielova // Proceedings of the 4th International Conference on Economics, Accounting and Finance (November 08, 2024, Estonia). - Tallinn: Scientific Center of Innovative Researches OU, 2024. | |
dc.identifier.doi | https://doi.org/10.36690/ICEAF-2024 | |
dc.identifier.isbn | 978-9916-9927-8-4 (pdf) | |
dc.identifier.orcid | https://orcid.org/0000-0003-4206-5403 | |
dc.identifier.orcid | https://orcid.org/0000-0001-7032-9379 | |
dc.identifier.orcid | https://orcid.org/0000-0001-9359-6947 | |
dc.identifier.uri | https://dspace.krok.edu.ua/handle/krok/5441 | |
dc.language.iso | en | |
dc.publisher | Scientific Center of Innovative Researches OÜ | |
dc.subject | marketing | |
dc.subject | digital marketing | |
dc.subject | higher education | |
dc.subject | strategic communication | |
dc.subject | social media engagement | |
dc.subject | multi-channel strategy | |
dc.subject | ducational mobility | |
dc.title | Digital marketing as a gateway to opportunities for higher education institutions: the KROK University case study | |
dc.type | Article |
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