Digital marketing as a gateway to opportunities for higher education institutions: the KROK University case study

dc.contributor.authorPetrova, Iryna
dc.contributor.authorDiachuk, Iryna
dc.contributor.authorBielova, Olena
dc.contributor.authorПетрова, Ірина Леонідівна
dc.contributor.authorДьячук, Ірина Віталіївна
dc.contributor.authorБєлова, Олена Ігорівна
dc.date.accessioned2025-02-24T09:52:08Z
dc.date.issued2024
dc.description.abstractAt the current stage, Ukraine hosts over 100 private institutions of higher education, 170 public universities, and 40 municipal institutions. Operating in a digital-first environment, these institutions must now implement strategic approaches to digital marketing to promote their educational services effectively. In today’s competitive landscape, engaging with target audiences is inseparable from the use of digital marketing channels. This shift underscores the fact that both internal and external communications within educational institutions are now fundamentally digital, characterized by multi-channel outreach, openness, and interactivity
dc.identifier.citationPetrova Iryna. Digital marketing as a gateway to opportunities for higher education institutions: the KROK University case study / Iryna Petrova, Iryna Diachuk, Olena Bielova // Proceedings of the 4th International Conference on Economics, Accounting and Finance (November 08, 2024, Estonia). - Tallinn: Scientific Center of Innovative Researches OU, 2024.
dc.identifier.doihttps://doi.org/10.36690/ICEAF-2024
dc.identifier.isbn978-9916-9927-8-4 (pdf)
dc.identifier.orcidhttps://orcid.org/0000-0003-4206-5403
dc.identifier.orcidhttps://orcid.org/0000-0001-7032-9379
dc.identifier.orcidhttps://orcid.org/0000-0001-9359-6947
dc.identifier.urihttps://dspace.krok.edu.ua/handle/krok/5441
dc.language.isoen
dc.publisherScientific Center of Innovative Researches OÜ
dc.subjectmarketing
dc.subjectdigital marketing
dc.subjecthigher education
dc.subjectstrategic communication
dc.subjectsocial media engagement
dc.subjectmulti-channel strategy
dc.subjectducational mobility
dc.titleDigital marketing as a gateway to opportunities for higher education institutions: the KROK University case study
dc.typeArticle

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