ESG-oriented strategic human resource management and business reputation: resilience factors of it-companies in the context of human resource crisis

Abstract

The article examines how ESG-oriented strategic human resource management and business reputation jointly support the resilience of IT companies under conditions of a human resource crisis in Ukraine. The purpose is to determine the role of human resource management and reputation management instruments in preserving human capital and sustaining the activities of IT companies during prolonged uncertainty. The study is based on the analysis and synthesis of academic publications, comparative assessment of existing approaches, and qualitative case studies of SoftServe and Genesis using secondary data from open sources. The authors systematise three groups of resilience factors and identify key ESG-oriented human resource management and reputation tools. The practical value lies in providing IT managers and HR professionals with a framework for designing HR and communication policies that enhance crisis preparedness, stakeholder trust, and long-term competitiveness.