Determining The Nature of Digital Communication in Public Law Sphere

Abstract

The aim of the article is to disclose the content of a new view on the essence of digital communication, caused by changes in various aspects of social development and the need to draft effective management practices for digital technologies, digital communication, and artificial intelligence. Providing such an opportunity combines a complex and interdisciplinary approach, which represents a combination of methods and means of various scientific disciplines. The authors substantiate the thesis that the mandatory nature of the implementation of certain rules and norms arising from public law relations by State agencies and citizens creates special conditions for conflict in the context of digital communication. This is explained by the fact that the interests of the State and private individuals do not always coincide, especially regarding access to information, transparency of management processes and interaction with the public through digital channels. It is proposed to develop and implement mechanisms for regulating digital communication in the public law sphere based on a balance between the interests of the State, private individuals and the protection of human rights in the online environment. The need to use positive experience of the EU and other countries of the world, which have developed and adopted legal instruments governing the creation and use of artificial intelligence and standardized the digital transformation of their countries and the EU as a whole, is substantiated.