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Документ How to make on the job learning work. Reflections on theory and suggestions for practice(Університет «КРОК», 2018) Khomenko, О.The shortage of the qualified professionals in Ukraine is becoming a widely discussed issue (Pavlushenko, 2018; personal communications with clients). Subsequently, the topic of effective development of the managerial and leadership talent has grown in importance. Recent HR trends demonstrate a noticeable shift of focus from formalto informal talent development[1].One of the reasons stated is the widely popular 70-20-10 rule for development investment. This article aims to consider two concerns: the robustness and applicability of the 70-20-10 rule and the quality of the informal development initiatives. I will first briefly discuss the definition and history of the 70-20-10 rule and then discuss potential theoretical and practical approaches of effective informal learning on the job. This article is intended as an opening of a debate between scholars and practitioners on effective ways to develop talent. The material and conclusions discussed here may be a useful introduction to this topic for both non-HR managers and development professionals.