Architectonics of competitiveness of innovation–oriented enterprises in the context of international globalization

Abstract

The subject of the research is theoretical strategic approaches to ensuring the competitiveness of innovation–oriented enterprises in the context of international globalization. The aim of the research is to determine the theoretical foundations of the architectonics of competitiveness of innovation–oriented enterprises in the context of international globalization. Research methods. The main methods were method of system analysis; induction and deduction; literature search method; competitive analysis; strategic analysis, factor analysis; graphical and others. Results of the investigation. It has been established that the architectonics of competitiveness of innovation–oriented enterprises in the context of international globalization is gaining relevance in the context of dynamic changes in the world economic space, increasing competition in the global market and the importance of innovation for ensuring the sustainable development of companies. It is determined that enterprises must quickly adapt to the challenges of globalization, in particular through the introduction of innovative strategies and new technologies, where innovation is becoming a key factor determining the ability of companies not only to maintain their market position but also to expand their capabilities in the international arena. It is proved that modern enterprises are facing such global trends as digitalization, environmental transformation, and integration into international logistics, which requires an effective competitiveness management strategy. The study of competitiveness architectonics allows us to reveal the structural elements and interrelationships that form a comprehensive system of competitive advantages of innovation–oriented enterprises. Given the constant changes in the global market, it is important to understand how globalization processes affect the development of innovative enterprises and what strategies can ensure their sustainability and success in the long term. It is determined that the architectonics of competitiveness of innovation–oriented enterprises is a system of structural and functional components that provide the enterprise with a stable position in the market in the context of the following potentials: innovation potential; financial potential; marketing potential; organizational potential. The main factors of influence on innovation–oriented enterprises in the context of globalization are investigated: access to international markets; international cooperation; technology transfer; competitive pressure. The strategic directions of innovation–oriented enterprises to improve competitiveness in the context of globalization are proposed: investing in innovation; improving the efficiency of operations; global presence; international cooperation. Scope of the results. Competitiveness of the enterprise, enterprise economics, enterprise strategy, enterprise management, enterprise innovation, enterprise efficiency, international and global economy. Conclusions. As a result, we have proved that the competitiveness of innovation–oriented enterprises in the context of international globalization is a complex and multidimensional phenomenon that requires an effective management architecture. It is established that enterprises that are able to adapt to new challenges, using innovation as the basis of their strategy and actively developing their international presence, have a better chance of operating effectively. It has been determined that in the context of globalization, competitiveness is not limited to local markets – it has an international dimension, which requires a strategic approach to managing innovations and resources. It is established that the intensive growth of globalization has affected the dynamics of development of many sectors of the economy, especially in the context of the spread of information technology and rapid innovation. It is proved that innovative enterprises seeking to be competitive in the international arena must constantly adapt to changes and develop new technological solutions: the competitiveness of such enterprises largely depends on their ability to innovate, adapt strategies to global conditions and respond quickly to new challenges. The author proposes to define competitiveness architectonics as a set of interrelated components that allow an enterprise to maintain and strengthen its position in international markets, where innovative strategies, flexibility and openness to change are the basis for successful functioning in the context of global competition.