Adaptive startup strategies for managing the digital competitiveness of an enterprise

Abstract

The article explores adaptive Startup strategies for managing the digital competitiveness of an enterprise in the context of the digital transformation of the economy, increased global competition, and the growing role of innovative development factors. It is substantiated that modern enterprises operate in a dynamic business environment characterized by rapid technological changes, the spread of digital platforms, automation of business processes, the development of data analytics, and the need for constant updating of management approaches. Under such conditions, flexible strategic tools that can ensure the prompt adaptation of an enterprise to changes in the external environment, accelerate the implementation of innovations, and form new sources of competitive advantages acquire special importance. The essence of Startup strategies as a modern management tool focused on the development of entrepreneurial initiatives, rapid testing of business ideas, phased improvement of products, digital modernization of the enterprise, and increasing the effectiveness of strategic management are revealed. It is proven that the use of Startup approaches contributes to the formation of flexible business models, activation of innovative potential, improvement of the management decision making system and increase of the level of digital competitiveness of the enterprise. A system of adaptive management approaches is proposed, based on the integration of digital technologies, development of innovative potential, improvement of personnel competencies and use of modern analytical tools. Key factors of formation of digital competitiveness of the enterprise are determined, including digital infrastructure, innovative activity, information and analytical support, personnel potential and strategic adaptability. The mechanism of integration of Startup approaches into the system of strategic management of the enterprise is substantiated. The practical significance of the obtained results lies in the possibility of their use in the formation of strategies of digital transformation of enterprises, development of adaptive management models and activation of innovative entrepreneurship in the conditions of the modern economy