Вчені записки Університету "КРОК"
Постійне посилання на фонд
Відповідно до наказів Міністерства освіти і науки України №886 від 02.07.2020 р. та № 894 від 10 жовтня 2022 р. збірник наукових праць "Вчені записки Університету "КРОК" включено до Переліку наукових фахових видань України, категорія "Б" з економіки (економічні спеціальності - 051 "Економіка", 071 "Облік і оподаткування", 072 "Фінанси, банківська справа та страхування", 073 "Менеджмент", 075 "Маркетинг", 076 "Підприємництво, торгівля та біржова діяльність", 241 "Готельно-ресторанна справа", 281 "Публічне управління та адміністрування", 292 "Міжнародні економічні відносини") та психології (спеціальність – 053 "Психологія").
Збірник розрахований на науковців, аспірантів та практиків, які проводять дослідження сучасних проблем економіки, управління та психології та шляхів їх розв’язання.
Періодичність: щоквартально (березень, червень, вересень, грудень).
Мови видання: українська та англійська (змішаними мовами).
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Документ Adoption of digital marketing tools and techniques for sustainable businesses(Університет «КРОК», 2021) Kravchenko, Tetiana; Oladokun, Olajide SolomonDigital marketing refers to any marketing methods conducted through electronic devices, which utilize some form of a computer [1]. This includes online marketing efforts conducted on the internet. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers in targeted demographics. With digital marketing, engaging target customers stands a better chance than traditional methods, where business owners can only hope that target audience will see their marketing efforts.In recent years, there has been an ever-increasing rise in the number of internet users. The implications are that service users or product consumers are online, which emphasizes the importance of digital marketing. Digital marketing takes advantage of this reality, promoting business products and services across the internet. In this way, businesses ensure that their marketing efforts are more likely to reach customers, by targeting them where they spend most of their time.Unlike traditional marketing which is static and often referred to as “one-way” communicationdigital marketing is an ever-changing, dynamic process. Stated otherwise, customers cannot interact with business through a billboard or print advertisement, whereas digital marketing provides an avenue for two-way communication between a business and itsactual or prospective customers.Using, real-world digital transformation cases, this article explores the concept of digital marketing in this internet age and seeks to help Nigerian business owners understand the efficiency of digital marketing tools in building sustainable businesses. Digital marketing is gaining predominance in marketing strategies across the globe as digitization is becoming present in business and real-world social relationships have been transitioned to the virtual world, resultingin online communities that bring people together from across the globe[2].This study aims to access the efficiency of digital marketing tools in building sustainable businesses globally.This article uses qualitative and quantitative methods of data collection and analysis [3] to offer insights into the potential of digital marketing and its various tools in efficiently influencing sustainable businessДокумент Advantages of fact-based decision-making principle on TQM implementation at Libyan Iron & Steel company LISCO(Університет «КРОК», 2021) Safar, H.; Bielova, O.; Бєлова, Олена ІгорівнаThe article is devoted to the study of the peculiarities of the formation and management decisions, based on facts in the process of implementing the principle of Total Quality Management in the Libyan Iron & Steel Company LISCO.The aim of the article is to determine the role of the principles of implementation of total quality management (TQM) in relation to product quality in the Libyan Metallurgical Company (LISCO).The article examines the peculiarities of Libyan companies and found that Libyan manufacturing companies, on the example of the Libyan Iron & Steel Company LISCO, face many difficulties and obstacles in implementing and maintaining modern quality management systems. The article presents the definitions of "Quality", "Quality Management" and "Total Quality Management". It is proven that since today "Total Quality Management" is still a new concept that is currently being implemented in the activities of the Libyan company LISCO, the question arises about improving the applied quality managementmethods. This article demonstrated that Libyan companies and their management still have lack of knowledge about programs and approaches to Total Quality Management. In addition, the study and analysis of the current activities of the Libyan company will help managers and executives who make decisions based on facts in the management of manufacturing companies and projects implemented in the course of their activities; also, these studies will allow companies to focus on the strengths and weaknesses of management systems in general, which are associated with the implementation of common quality systems. The article also notes that the Libyan company LISCO makes many efforts to try to develop and implement a system of Total Quality Management and effectivelyapply it in the company as a whole and in the process of implementing individual projects in particular. However, the article emphasizes that due to the large number of threats and difficulties in implementing a Total Quality Management system in the company's activities (the most powerful of which are the impact of exogenous factors, some technical aspects, integration and development of Libyan company’s staff), it becomes clear that systems to date is only partially possible and requires phased implementation. The article also raises the question of the need for a comprehensive approach to research on the formation and implementation of the Total Quality Management system in LISCO and argues the relevance of further research in this area.Документ Cluster analysis of cost living data in Europe(Університет «КРОК», 2020) Taha, M.There are a lot of studies, research, summaries, reports, and articles on the cost of living in different cities around the world. Although these studies are rich and powerful, only final results are published, such as city rankings, or summaries of the most important and least ranked cities. This paper aims to study the most livable cities in Europe using the cluster analysis of cost-of-living price data for the year 2019. I will apply the method of grouping according to similarities or differences in distance and cluster analysis algorithms, as there are many methods of cluster clustering and they are technical or an algorithm (Linking), where the results are different using the most common linking methods to draw the dendrogram, namely: the minimum or individual linking, the maximum or full linking, average or average linking, where we will notice that cities can cluster in a different cluster according to the method of linking, and the geographical location, Where this type of block analysis is done to help companies or even people determine which city to move to reduce the cost of living. Where it is important to avoid making the wrong decision in case of changing the next block for a specific city. The results allow us to describe the similarities and differences in the price structure of products and services in different cities and European countries. The results of the analysis showed that there are some similarities in the cost of living in some European countries and grouping them into one cluster, taking into account the difference in their geographical location. This indicates that the composition of the clusters depends on the method of linking in the analysis. These results can be used by individuals or institutions to choose the best European countries to live by comparing the cost of living in them compared to the available budget.Документ Content marketing model for effective Web content management(Університет «КРОК», 2021) Diachuk, I.; Дьячук, Ірина ВіталіївнаThe current stage of development of the Internet economy has led to an increase in the need for information, which plays the role of a production factor and a strategic resource. New forms of information services for users of Internet resources are being actively introduced with the provision of documented information prepared in accordance with the needs of these users. The market of information products and services is formed as a set of economic, legal, organizational and programmatic relations for the sale and purchase of information products and services, which are formed between their suppliers and consumers. Ways of disseminating information products and information services can be based on both free and commercial principles. The purpose of this article is to develop an understanding of content marketing as a contemporary tool of Internet-marketing, as well as to equip Ukrainian businesses with content marketing model for the effective management of website content. This study made use of qualitative data collection with semi-structured interviews, survey, observation methods, quantitative and qualitative methods of content analysis of regional B2B companies, comparative analysis. The following essential stages of the content marketing process as preliminary search and analysis, website content creation, promotion and distribution, and content marketing progress assessment were identified. The strategic decisions and activities at each stage of the process showed how a company’s on-site and off-site content can be used as a tool to establish the relationship between the brand and its target audience and increase brand visibility online. It has been revealed that the content marketing tasks are to communicate with the audience, distribute information, build trust and rapport with the audience and gain the loyalty of website users. This study offered several useful insights into how website content, social media and various optimization techniques work together in engaging with the target audience and driving website traffic and sales leadsДокумент Corporate governanceаn оverview: some essentials(Університет «КРОК», 2020) Abdalqhadr, AliToday in Ukraine most of the private sector of the economy are enterprises that have acquired the form of joint stock companies as a result of privatization. Joint-stock companies are gradually undergoing the first period of adaptation to new economic conditions, determining the main directions of their development, forming able-bodied teams and intensifying the search for financial resources to implement their strategic plans. Some economic difficulties of the modern period, such as the crisis of defaults,budget deficits, inflation, only increase interest in a cheaper, compared to bank loans, equity market. At the same time, the introduction of an effective system of corporate governance is generally crucial for the development of the industrial and financial sectors of Ukraine's economy. Because conflicts between corporate parties are common, it is important to know clearly the rights and responsibilities of all stakeholders. Even if there is no conflict, awareness of corporate governance will not only nothurt, but will probably be very useful. Corporate governance creates a legal framework for determining the rights and responsibilities of various parties to the corporation. Understanding corporate governance allows each party to plan and implement its strategy and evaluate the behavior of other parties.This paper reviews in generally the concept of Corporate governance For a shorter And easier definition and explanation to Corporate Governance for business students, teachers, managers, by analyses some of the most important of academic studies, review the environmental, ethical disasters and financial crises, to determine what matters most in how corporate governance can support management to development, and what is needed to get the job done to implementing good practices. The literature have showed generally that good governance that good corporate governance benefit firms and support management through greater access to financing, lower cost of capital, better firm performance, and more favorable treatment of all stakeholders. also, Numerous studies agree that evidence is available on the direct relation between Failure in governance or the weakness of governance practices and financial crises, social outcomes including poverty and environmental performanceДокумент Development of the educational process in war-time through dual education(Університет «КРОК», 2022) Momot, Nelia; Момот, Неля МиколаївнаThe article observes the development of dual education in Ukraine. The role of stakeholders in the interaction of the triangle: stakeholder -HEI -student is determined. The aim of the article is to reflect and observe the use of dual education in wartime as a practical form of educational program in combination with the production process on the example of the program subject area «Journalism». During the research the following methods were used: analysis, statistical method, experiment. Conclusions. It was defined that dual education makes it possible to draft an individual curriculum in accordance with the production objectives of the enterprise. This is confirmed by the participation of «KROK» University in the International Erasmus+ Project COOPERA “Integrating Dual Higher Education in Moldova and Ukraine”. Of course, not everything could be applied as a template in Ukraine, but developing your own model based on international experience is quite realistic, taking into account the current challenges in the labor market. Innovative management in the provision of such tasks of higher education consists of methodical work on the creation of integrated curricula with a clear demarcation of components, whichwill provide the theoretical part and the practical component, determined on the basis of the extrapolation "practical discipline -production tasks". Modern projects provide an opportunity to stabilize the education sector in the long run, taking into account the challenges of the war. If we take as an example the Russian-Ukrainian war, it is obvious that such efforts are being made in recording the facts of war crimes for further transfer of information to governmental agencies. In order not to violate the Laws of Wartime regarding the recording of video materials, the state has created a series of chatbots, the filling ofwhich can be fully ensured by the efforts of students. Ukrainian education continues the implementation of renewal at the expense of international projects, such as, for example, the introduction of dual education. The basic positions in these processes are: the material and technical base that can be provided by enterprises for the implementation of the program results of training by institutions of higher education, the harmonization of the structure and content of domestic educational programs with European standards, the adaptation of knowledge and skills provided by education to the real life needs of the military time, mobility of processes of updating professional competences, bringing the structure of state training standards into line with real needs and requests, taking into account the tendency of a sharp decline in the demographic picture in wartime conditions. Currently, the labor market is unbalanced due to the war. The training of new personnel, their rapid acquisition of professional experience is an urgent issue that can be partially solved by the dual form of educationДокумент Economic policy response to the pandemic situation and assessment of economic regulation policy in Аzerbaijan(Університет «КРОК», 2021) Aghakishiyev, ZaurThe global pandemic throughout this period disseminated new approaches and realities that could not be reckoned by trustworthy credit rating agencies specializing in risk computation and organizations specializing in economic anticipating. Azerbaijan Republic as a country integrated into the global world, has coped to prevent the acute negative consequences of the Coronavirus (COVID-19) pandemic by accepting timely legislative enactment tolessen the negative outcomes of sharp fluctuations in energy trades, on the country's formed economy, macroeconomic permanency and stability, employment and developing entrepreneurship.We are witness of a globally extended health crisis unlike any crisisin the last century, spreading over human suffering, and affecting people’s daily lives. We can frankly say this is much more than a noted health crisis. It is economic, human and extended social crisis. Normally, an easing of financing conditions boosts demand by encouraging firms to borrow and invest, and households to bring forward future income and consume more. In turbulent times, monetary policy interventions also eliminate excess risk pricing from the market.The aim of the article is to study the reaction of economic policy to the situation with the pandemic and to assess the policy of economic regulation in Azerbaijan.The point of our research is to determine the extent to which the monetary environment is conducive to the adoption of an optimal strategy, along with the effectiveness of the measures taken in the country.İn first phase, paper touches general directions of economic regulation in developed and CİS countries, at the same time particularly analyzes the directions of regulation processes in Azerbaijan.In the second phase, we will analyze the establishment of optimal management strategies for the monetary policy system on the basis of econometric modeling in order to fully understand the extent of regulation.Based on the actual indicators of monetary economic indicators, the model will assess whether the role of sustainable decisions in regulation will be successfulДокумент Educational institutions and the development of the concept of social responsibility(Університет «КРОК», 2020) Abdalqhadr, A.; Mihus, I.; Мігус, Ірина ПетрівнаIncreased competition in the higher education system due to globalization and the strengthening of the role of knowledge in society have led to the fact that higher education institutions, acting as integrating agents of society, have to solve specific tasks not inherent in them. In particular, the higher education system is designed not only to meet students' knowledge needs, but also to take into account the interests of a large number of other stakeholders (stakeholders) in producing knowledge and performing their functions, which in turn will allow higher education institutions to gain sustainable competitive advantage. and scientific services. The education system is balanced if the socio-economic interests are balanced and the actions of all institutions and actors are coordinated. If the education system is characterized by inequality or discrimination, society as a whole will be unstable. The solution of these problems is possible under the formation of a system of social responsibility -awareness oftheir social role, satisfaction of mutual obligations and requirements of major institutions and actors in the field of educational activities -the consumption of educational services, the formation of comprehensively developed, highly moral citizens. economic development of the country and its regions.This research aims to draw attention the role of educational institutions the promoting and Development of The Concept Of Social Responsibility among students, especially higher education students, So thatstudents become more responsible toward their colleagues and friends and families and universities and the society as whole, The researcher used the descriptive analytical approach, relying on previous studies that focused about important role of educational institutions in modifying and improvement behavior of students. The results showed that educational institutions have a prominent role in promoting social responsibility among students by adding some activities and variety ideas inside and outside theclassrooms.Документ Entrepreneurship integration in Economy 5.0: sustainability and resilience for agroindustry(Університет «КРОК», 2023) Kostynets, Yuliia; Костинець, ЮліяThe paper deals with the theoretical aspects and practical prerequisites for entrepreneurial integration in the agroindustry in terms of the Economy 5.0. The aim of the paper is to find new ways for entrepreneurship integration in Economy 5.0 conditions in purpose of sustainability and resilience for agroindustry. The methodological approach is based on the combination of approaches for sectoral division of the economy, the development of technological structures, digital economy and circular economy based on the concept of sustainable development which could be combine in cluster approach to integration. A new type of economy requires accelerated development of information technologies and the formation of special centres of information technologies thatallow you to obtain a new combination of human and technological factors of production necessary for the creation of economic goods. The main directions and opportunities to combine the digital and circular economy are determined to ensure sustainable development of the agroindustrial sector. The peculiarities of agroindustry for the formation of integration associations are identified. A road map of formation of cluster associations in agroindustriality has been developed for effective entrepreneurial integration in Economy 5.0. A platform of digital infrastructure of entrepreneurial integration in Economy 5.0 has been developed. Conclusions have been made about the possibilities of entrepreneurial integration in agribusiness in a modern innovation economyas a prerequisite for structural shifts in the spread of advanced digital production technologies that can become tools for improving the stability and competitiveness of national business. Entrepreneurial integration combines into a single integral structure of the enterprise of different sectors to form an effective resilient economic entity. In digital transformation, the cluster infrastructure can function effectively in the virtual space of the digital environment. We maintain the position that digital infrastructure in the aspect of the software should include the following componentsДокумент Environmental entrepreneurship: state of the art and prospects(Університет «КРОК», 2024) Kuzmenko, Oksana; Serhieieva, Olena; Orlova, Victoriia; Кузьменко, Оксана; Сергєєва, Олена; Орлова, ВікторіяВ статті розглянуто поняття та принципи екологічної підприємницької діяльності, а також наведемо приклади успішних проектів у цій галузі. Метою статті є дослідження щодо розвитку концепції «екологічне підприємництво», дослідження перспектив розвитку екологічного підприємництва в Україні, а також можливості організації абсолютно нових підприємств. Екологічна підприємницька діяльність – це не лише ключ до стабільної прибутковості, але й до збереження нашої природи та забезпечення життєздатності майбутніх поколінь. Сучасний світ стикається з надзвичайно важливими викликами, пов'язаними з екологічними проблемами та збереженням природних ресурсів. Зміна клімату, забруднення повітря та води, виснаження природних резервів стають серйозними загрозами для нашого планетарного спільнотства. У цьому контексті, екологічна підприємницька діяльність стає надзвичайно актуальною та важливою сферою економіки, спрямованою на гармонійне взаємодіяти з природним середовищем. Поняття “екологічна підприємницька діяльність” відображає собою не лише ведення бізнесу, спрямованого на отримання прибутку, але й активну прагнення до збереження природи та створення сталого майбутнього для наступних поколінь. Екологічні підприємці розвивають та впроваджують інноваційні технології та практики, спрямовані на зменшення викидів CO2, заощадження водних ресурсів, раціональне використання енергії, а також на створення продуктів та послуг, що не завдають шкоди природному середовищу.Документ Features of climate and ecological management and marketing as the basis for sustainable strategic development of a modern enterprise(Університет «КРОК», 2021) Bielova, O.; Бєлова, Олена ІгорівнаThe article is devoted to the study of the peculiarities of the formation of climate and ecological management and marketing in a modern enterprise. The terms "climate management", "ecological management" and "sustainable strategic development of the enterprise" are defined. The preconditions for the emergence and development of ecological and climate management and marketing in a modern enterprise in the process of its sustainable strategic development are identified and analyzed. Since the sustainable strategic development of the enterprise is defined in the article as a kind of socio-economic strategic development of the enterprise, carried out in harmony with the environment, it is emphasized that sustainable strategic development involves ensuring and meeting real social needs without compromising the interests of future generations, which involves the use of ecological and climate management and marketing. It is also emphasized that for the enterprise in the transition to the model of sustainable development itis necessary to ensure economically stable and further development of the enterprise due to its rational economic activity on the basis of low-waste and resource-saving technologies; as well as to promote changes in the structure of production and consumption, as there is a need to compare production with depreciation and consumption. The article defines that ecological and climate management in a modern enterprise in the process of its sustainable strategic development affects such areas as: organizational culture of the enterprise; natural resources management; waste management; security management; energy management at the enterprise; product life cycle management, etc. The article analyzes that the effectiveness of climate and ecological management and marketing also depends on such internal factors as: the level of staff qualifications; motivation of management and staff; availability of resources; level of responsibility at the enterprise. Of the external factors, the norms and laws on ecological protection at the macro level and the participation of stakeholders at the micro level are identified as key. The main advantages of climate and ecological management and marketing for sustainable strategic development of the enterprise are identified and it isemphasized that with optimally thought-out and planned implementation climate and ecological management and marketing can not only significantly increase the company's profit and production capacity, but also contributes to the formation of manifestationsof modern ecological culture, which is an integral part of sustainable strategic development of any modern enterpriseДокумент Female economic participation and dynamics of GDP per capitain eu member-states(Університет «КРОК», 2021) Vinska, Oksana; Tokar, VolodymyrThe article sheds light on female emancipation in EU member-states being the magnet for Ukraine due to their living standards and values. The aim of the article is to analyze the economic activity of women and the dynamics of GDP per capita in EU member states. Gender equality is the integral part of EU internal and external policies being an overwhelming concept embracing many dimensions, including the economic one. The EU concentrates on engaging more femalesin the official labor market with guarantees of equal with males salaries, supporting work-life balance, voluntary and compulsory gender quotas in business and politics, ensuring safety for women at home and workplaces. A wide range of publications tries to persuade that there is a correlation between female economic emancipation and national economic advancement demonstrating that gender equality is only a new method guaranteeing additional profits for corporations and tax revenues for governments. The authors of this research paper apply Spearman coefficient to determine whether there is any correlation between economic growth and economic participation and opportunities for women, namely GDP per capita at current market prices and values of economic gender gap sub-index of EU member-states in 2016-2020. The average growth of GDP per capita in EU member-states equaled 11.6 percent in 2016-2020. Ireland showed the maximum relative increase of 29.1 percent, while Greece, Italy, Spain, and Sweden experienced the decline. The average gender gap in economic participation and opportunity in EU member-states decreased by 0.018 points in 2016-2020. The calculations show that the Spearman correlation coefficient is statistically insignificant. Therefore, economic gender equality by itself is not enough for stimulating economic growth and should be viewed as an indisputable human right and accompanied by fostering gender equality in other spheres, such as education, health care and politicsДокумент Fiduciary management of assets and investment-driven development in Ukraine(Університет «КРОК», 2018) Zagorniak, N.The paper is establishing a scientific rationale for the promising outlook for fiduciary management of assets in investment-driven development realm in Ukraine. In the paper much attention directed to civil regulatory device mechanism concerning receivingof residential space into ownership by fund’s for building financing trusters and the relevant system of investment activity, actual problems of balancing the legally protected interests of investors and other persons engaged in investment activity. Existing doctrines, civil regulation and judicial opinions concerning the research of promising outlook for Ukraine of escrow accounts are concluding. The paper starts by the concepts of investments and investment relations in residential construction underfund for building financing in aspect of economic and legal nature and then considers essence of legal investment relations respectively. Structural analysis of legal investment relations in residential construction under fund for building financing wassummarized and concept of investment liability was characterized. Existing regulation in force and summary of Ukrainian civil and economic courts ruling about misuse of resources of the fund for building financing are concluding. Suggestions concerning legislative changes including introduction of escrow accounts are defining.In the paper the conclusion is drawn that in Ukraine it is time to apply in domain of investment housing construction under the fund for building financing a facility based on the escrow account, which is widely spread in European and American new home loans practice and project financing as a means of securing an interest and risk reduction in aspect of performance of counter-execution. In keeping with the conception of an escrow account as specific bank account, which is managed by a third party in accordance with happening of trigger events ascertained by contract, in the article it is concluding that there has to be a change to the Law of Ukraine “On Financial and Credit Mechanisms and Property Management during House Building and Real Estate Operations” setting the escrow account as compulsory for a fund for building financing. The suggestions aimed at prevention of misuse of resources of the fund for building financing is elaborating. Suggestions concerning legislative changes to boost investment activity in Ukraine including application of escrow accounts are defining.Документ How to make on the job learning work. Reflections on theory and suggestions for practice(Університет «КРОК», 2018) Khomenko, О.The shortage of the qualified professionals in Ukraine is becoming a widely discussed issue (Pavlushenko, 2018; personal communications with clients). Subsequently, the topic of effective development of the managerial and leadership talent has grown in importance. Recent HR trends demonstrate a noticeable shift of focus from formalto informal talent development[1].One of the reasons stated is the widely popular 70-20-10 rule for development investment. This article aims to consider two concerns: the robustness and applicability of the 70-20-10 rule and the quality of the informal development initiatives. I will first briefly discuss the definition and history of the 70-20-10 rule and then discuss potential theoretical and practical approaches of effective informal learning on the job. This article is intended as an opening of a debate between scholars and practitioners on effective ways to develop talent. The material and conclusions discussed here may be a useful introduction to this topic for both non-HR managers and development professionals.Документ Human capital management: the training technologies of psychological and pedagogical support in extreme socio-demographic transformations(Університет «КРОК», 2022) Melnychuk, Dmytro; Chernysh, Oksana; Mohelnytska, Liudmyla; Panchenko, Oksana; Мельничук, Дмитро; Черниш, Оксана; Могельницька, Людмила; Панченко, ОксанаIn the article presents the resultsof the research onthe role of training technologies in the process of modernizing the educational space in order to implement measures for the formation and effective use of human capital in times of extreme socio-demographic transformations. Human capital is one of the basic factors of economic stability, social security and demographic development in the modern world of post-industrial changes. At the same time, the process of formation of this specific asset itself is dependent on many social, economic and demographic circumstances. Thecomplexity and multifacitednature of such a relationship dictates the importance of constantly clarifying goals and priority measures, taking into account the current situation and potential threats.The essence of human capital as an economic asset and driving force of post-industrial transformations is characterized. The priority tasks of the system of psychological and pedagogical support of the educational process have been clarified, including the place of training technologies in its structure. Itprovided the basis for determining the methods of obtaining empirical data and conducting a formative experiment regarding the feasibility of using training programs in the process of forming human capital in higher education institutions. According to the results of the correlation analysis, the high significance of the training work as a component of the system of psychological and pedagogical support was established. The scientific novelty of the conducted research lies in the fact that the theoretical and methodological approaches to the modernization of the educational space of Ukraine have received further development. The practical significance of the research results is determined by the possibility of applying the formulated theoretical conclusions and empirically obtained data in the process of developing and implementing programs of psychological and pedagogical support for various categories of education seekers, including lifelong education.Документ Implementing management information systems (MIS) for administration of higher technical institutes in Libya(Університет «КРОК», 2019) Jalal, E.Information resources are one of the most important elements of enterprise resource potential, namely information on key management elements that require efficient business management. Management is the management of four opposing parties: clients, personnel, finance, and business processes that are the driving force behind any business development. The model of human resources management that meets business strategy and goals also includes four components: structurally proper functioning (organizational structure of the enterprise, job description, etc.), personnel management systems (competence, responses, motivation and career support), competencies that are required for activity, and social (corporate) culture. Information system of human resources management (human resources), consisting of a system of management for the automatic management of personnel at the enterprise level: the automation of salary calculation, automation of personnel accounting and automation of management of labor resources. These levels are the levels of information management personnel and reflects its chronological order. According to the results of the world market research, information technology modern integrated HR systems provide the main functional blocks: information self-service, process management training, management process management, labor accounting, personnel management accounting, efficiency management and talent. Implementation of System Information Management (MIS) for managing logos of technical institutes in Libya. The information management system is an important aspect that assists the Technical Institutes of Management. The method of this research consists in the analysis and implementation of the information management system (ISU) in the field of educational institutions with the integration of different types of activities from different departments. Find this important for information through a large number of students and institutions in Libya. The Logical Framework Approach (LFA) includes integrated toolkits for analyzing and solving planning problems, as well as for developing and managing their monitoring and project management solutions. Information from various sources has been collected and analyzed using a subjective approach. Therefore, the assessment will identify the risk factor for project implementationДокумент Influence of external view of packaging goods on personal behavior of buyer(Університет «КРОК», 2019) Naumova, O.; Babenko, A.; Наумова, Олена ОлександрівнаThe packaging of goods is one of the elements of management in the marketing product policy of the enterprise. It plays an important role in providing the competitiveness of the product. Packing the product influences on the consumer behavior at all the stages consumer decision-making process –at the first glance, which attracts attention to the vivid packaging of the product from the seller's website to its recycled or reused. Marketers at the stage of product packaging development and modification take various decisions regarding its attributes, such as color, shape, aesthetics, ergonomics, informativeness, quality of raw materials for packaging and its safety, durability and methods of using packaging, transportation, its utilization, etc. This determines the relevance of our research. The purpose of the study was to determine the influence of the shape of the package and its color on the behavior of the buyer, the reason for changing behavior due to consumption of goods with a certain shape and color of the package. Based on the generalized scientific concepts of packaging influence on consumer behavior, its shape and color, on the example of several well-known brands, the influence of packaging cosmetic products on the behavior of consumers is shown, namely, how packaging determines the demand for products depending on the age, consumer's attitude of life style. The article shows how the shape and color of packaging determine the psycho-emotional state of the consumer, his desire for life, tastesand preferences. Such information is valuable to marketers when defining the target audience of a brand, developing new packaging, and identifying sources for increasing the consumer value of a product. Not only high-quality packaging values in terms of storage, transportation, informing, etc. but above all, its attractiveness combined with harmonious geometric shapes can enhance the competitiveness of the product on the marketДокумент Intangible cultural heritage as a factor of tourist destination development(Університет «КРОК», 2024) Melko, Liudmyla; Rastvorova, Mariia; Plysenko, Pavlo; Мелько, Людмила Федорівна; Растворова, Марія Олександрівна; Плисенко, ПавлоСтаття присвячена теоретичному дослідженню проблеми використання нематеріальної культурної спадщини (НКС) як чинника розвитку туристичної дестинації. Метою статті є визначення можливостей використання ресурсного потенціалу НКС у туристичній діяльності як чинника розвитку туристичної дестинації. Поставлена в статті мета була досягнута за допомогою методів індукції, дедукції, узагальнення та методу системного аналізу. У статті проаналізовано кількість елементів НКС відповідно до списків Конвенції про нематеріальну культурну спадщину, а також список нематеріальної культурної спадщини України, яка знаходиться під охороною ЮНЕСКО, Національний перелік НКС. Автори виявили, що у туристичній діяльності величезною популярністю серед туристів користуються такі складові НКС, як: виконавське мистецтво, звичаї, обряди, святкування, традиційні ремесла тощо, а серед традиційних ремесел особливий інтерес викликає гончарство, кераміка, що дозволяє активно залучати туристів до майстер-класів. У статті запропоновано шляхи оптимізації НКС як туристичного ресурсу. Автори розробили модель Центру популяризації НКС у туристичній дестинації (на прикладі гончарства). Складові моделі представлені такими компонентами, як: організаційно-управлінського, який передбачає створення дієвої організаційної структури Центру; процесно-діяльнісного, який передбачає створення унікального ексклюзивного продукту для популяризації елементу гончарства в туристичній дестинації; та результативного, який передбачає результати від запропонованої діяльності, що забезпечить збереження і розвиток НКС, розвиток туризму, створення робочих місць, економічний розвиток туристичної дестинації тощо. Використання пропозицій авторів щодо залучення НКС для розвитку туристичної дестинації дозволить стейкхолдерам забезпечити активізацію туризму в Україні, захистити інтереси суб’єктів туристичного бізнесу у складних воєнних умовах, підвищити ефективність та конкурентоспроможність туристичних дестинацій в Україні.Документ Leadership framework in educational system of Ukraine(Університет «КРОК», 2022) Salii, BogdanThe article examines the role of leadership in the modernization of the educational system of Ukraine. It is proved that educational leadership as a management paradigm acquires special importance in the conditions of military aggression of the Russian Federation and will contribute to the restoration and development of the education system after the war. One of the main issues of Ukrainian education is that after the country gained independence, the system developed by inertia which lead to increased distance from the real needs of democratic development of society, state and economy. This author used qualitative methods to collect data in order to prepare list of recommendations which will allow transform from authoritarian system of teaching to modern, western orientated system where teacher is a leader not just a source of information flow. Teacher-leader has to have charisma, developed emotional intelligence, service motives to his followers. To achieve success, modern Ukrainian educational system has to be student-centered where student is not inactive object of pedagogical influence of a teacher, on opposite, he become an equal contributor in the learning course. The author discovered that students found more important competencies that are formed during the course then teacher’s professionalism and knowledge of the subject.Given recommendation prevent any intolerance or discrimination against students and create space for students to cultivate personal development that can be used in future careers. However, in order to achieve best results the educational institution must consider the recommendation as general and adapt them to their environment instead of just implementing themДокумент Lean підхід до організації роботи фінансового департаменту(Університет «КРОК», 2020) Єрохін, К.Я.У статті розглядається есперімент по реорганізації роботи фінансового департаменту в постійно діючі проекти за методологією LEAN. Метою статті є розгляд інноваційного підходу розробки і впровадження проектно-орієнтованої функції фінансового відділу з урахуванням методології LEAN, що дозволить підвищити ефективність процесів фінансового управління та обліку, контролю, аналізу даних, збільшить цінність для користувача такої інформації та дозволить більш ефективно досягати спільної мети. Дана методологія є ефективною концепцією менеджменту, суть якої полягає в оптимізації бізнес-процесів за рахунок максимальної орієнтації на інтереси та потреби клієнта (ринку) і врахування мотивації кожного працівника. Впровадження методології в ідеалі дозволяє вирішити цілу низку основних проблем, з якими щодня і щогодини зіштовхуються більшість підприємств: досягти високої якості при мінімальних витратах, скоротити терміни створення продукції, уникнути надвиробництва, врегулювати питання поставок. В результаті застосування передових інноваційних методів бізнес-аналізу, проектного менеджменту та гнучкої методології управління була проведена реорганізація фінансової функції компанії, визначені споживачі інформації, проведена їх сегментація і переорієнтація роботи підрозділів для максимального задоволення потреб таких споживачів. Були розроблені функціональні стратегії у вигляді цілей по кожному з проектів, періодичності надання інформації споживачам, розроблена система контролю якості та повноти надання інформації, а також здійснено звірку функціональних цілей із загальними стратегічними цілями бізнесу в цілому, а також відповідністю їх місії та баченню компанії. В результаті було створені окремі проекти, в рамках яких працівники самостійно можуть вибрати собі роль відповідно до процесної структури і методології LEAN. Крім цього, проведений бізнес-аналіз процесів в кожному окремому проекті виявив неефективні ділянки роботи, в результаті було скорочено документообіг на 25%, а час виконання процесів - в середньому на 15%. Також в процесі експерименту встановлено чіткі і прозорі цілі, які підвищили мотивацію працівників і стали основою для впровадження системи КРI для фінансового відділу, введена система оцінки якості, повноти та своєчасності надання фінансової інформації для споживачів, що дозволило вимірювати ступінь задоволеності результатами роботи підрозділу.