Кафедра маркетингу та поведінкової економіки

Постійне посилання колекціїhttps://dspace.krok.edu.ua/handle/krok/3159

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Advantages of fact-based decision-making principle on TQM implementation at Libyan Iron & Steel company LISCO
(Університет «КРОК», 2021) Safar, H.; Bielova, O.; Бєлова, Олена Ігорівна
The article is devoted to the study of the peculiarities of the formation and management decisions, based on facts in the process of implementing the principle of Total Quality Management in the Libyan Iron & Steel Company LISCO.The aim of the article is to determine the role of the principles of implementation of total quality management (TQM) in relation to product quality in the Libyan Metallurgical Company (LISCO).The article examines the peculiarities of Libyan companies and found that Libyan manufacturing companies, on the example of the Libyan Iron & Steel Company LISCO, face many difficulties and obstacles in implementing and maintaining modern quality management systems. The article presents the definitions of "Quality", "Quality Management" and "Total Quality Management". It is proven that since today "Total Quality Management" is still a new concept that is currently being implemented in the activities of the Libyan company LISCO, the question arises about improving the applied quality managementmethods. This article demonstrated that Libyan companies and their management still have lack of knowledge about programs and approaches to Total Quality Management. In addition, the study and analysis of the current activities of the Libyan company will help managers and executives who make decisions based on facts in the management of manufacturing companies and projects implemented in the course of their activities; also, these studies will allow companies to focus on the strengths and weaknesses of management systems in general, which are associated with the implementation of common quality systems. The article also notes that the Libyan company LISCO makes many efforts to try to develop and implement a system of Total Quality Management and effectivelyapply it in the company as a whole and in the process of implementing individual projects in particular. However, the article emphasizes that due to the large number of threats and difficulties in implementing a Total Quality Management system in the company's activities (the most powerful of which are the impact of exogenous factors, some technical aspects, integration and development of Libyan company’s staff), it becomes clear that systems to date is only partially possible and requires phased implementation. The article also raises the question of the need for a comprehensive approach to research on the formation and implementation of the Total Quality Management system in LISCO and argues the relevance of further research in this area.
Features of climate and ecological management and marketing as the basis for sustainable strategic development of a modern enterprise
(Університет «КРОК», 2021) Bielova, O.; Бєлова, Олена Ігорівна
The article is devoted to the study of the peculiarities of the formation of climate and ecological management and marketing in a modern enterprise. The terms "climate management", "ecological management" and "sustainable strategic development of the enterprise" are defined. The preconditions for the emergence and development of ecological and climate management and marketing in a modern enterprise in the process of its sustainable strategic development are identified and analyzed. Since the sustainable strategic development of the enterprise is defined in the article as a kind of socio-economic strategic development of the enterprise, carried out in harmony with the environment, it is emphasized that sustainable strategic development involves ensuring and meeting real social needs without compromising the interests of future generations, which involves the use of ecological and climate management and marketing. It is also emphasized that for the enterprise in the transition to the model of sustainable development itis necessary to ensure economically stable and further development of the enterprise due to its rational economic activity on the basis of low-waste and resource-saving technologies; as well as to promote changes in the structure of production and consumption, as there is a need to compare production with depreciation and consumption. The article defines that ecological and climate management in a modern enterprise in the process of its sustainable strategic development affects such areas as: organizational culture of the enterprise; natural resources management; waste management; security management; energy management at the enterprise; product life cycle management, etc. The article analyzes that the effectiveness of climate and ecological management and marketing also depends on such internal factors as: the level of staff qualifications; motivation of management and staff; availability of resources; level of responsibility at the enterprise. Of the external factors, the norms and laws on ecological protection at the macro level and the participation of stakeholders at the micro level are identified as key. The main advantages of climate and ecological management and marketing for sustainable strategic development of the enterprise are identified and it isemphasized that with optimally thought-out and planned implementation climate and ecological management and marketing can not only significantly increase the company's profit and production capacity, but also contributes to the formation of manifestationsof modern ecological culture, which is an integral part of sustainable strategic development of any modern enterprise
Motivational mechanism in project management: strategic aspect
(Університет «КРОК», 2020) Bielova, O.; Poskrypko, Yu.; Бєлова, Олена Ігорівна
The article identifies and analyzes the priority factors that have a significant impact on the formation of a motivational mechanism for project management in strategically oriented enterprises. Itis determined that well-selected staff and not just staff, but each employee is indispensable for the success of both the individual project and the enterprise as a whole, and if the company in today's highly competitive industry seeks to develop, it cannot afford dispersion in the selection staff and in motivating staff. It is established that since the focus of the development of the motivational mechanism of project management was a person, there is a need to analyze the motivational impact on staff during the project. It is also analyzed that the establishment of the main motives of the project team members, allows us to conclude that they all affect the effectiveness of strategic management of the enterprise as a whole. The article presents and argues the structuring of motivators and demotivators of the motivational mechanism of project management, which allows to summarize the main factors influencing the project team and increase the strategic activity of each project stakeholder. The article states that the key to the success of any company that implements the project approach will be to develop a management strategy in which actions in the company and its internal structure will be as consistent as possible with external conditions, and for this thecompany must develop such a motivational mechanism of project management, which will correspond to the system of strategic management of the enterprise as a whole.
Peculiarities of inclusive resource centers implementation in Ukraine
(Університет «КРОК», 2020) Yevchenko, M.; Bielova, O.; Бєлова, Олена Ігорівна
Promoting equal access to quality education is an international agenda. In Ukraine, many changes have been made along the way, both at the level of legislation and at the level of practice: changes have been made to the basic Laws of Ukraine on the development and implementation of inclusive education; created conditions for teaching children and youth with special educational needs on the basis of many preschool, secondary and higher education institutions, training teachers to work in an inclusive educational environment, etc. At the same time, there are still many challengesalong the way: lack of resources, experience, understanding of the main advantages of this new philosophy of education. The modern paradigm of education is based on the idea of creating adequate conditions for individuals with different learning needs (including for people with various mental and physical disabilities and gifted people). Modern educational practices and pedagogical systems of developed and developing countries are undergoing the necessary changes in society, making the transition to new educational concepts and technologies. International organizations recommend inclusive education as a priority for the development of the education system, aimed at realizing the rights of citizens to receive quality education and social integration.The underpinning principal is that all children have the right to be educated regardless of their special needs, disabilities and abilities with appropriate support provided. In order to make the education system inclusive and provide education for all citizens, the Ministry of Education and Science of Ukraine together with other stakeholders developed strategies which support the education of children with special educational needs and initiated thecreation of the inclusive resource centers(IRC).The aim of this study is to highlight new approach on theoretical justifications and applied calculations necessary to ensure the implementation of inclusive resource centers.This article focuses on implementation of inclusive resource centers in Ukraine. The article also presents target audience, characterizes the profiles of children withspecial educational needs, their parents and teachers. Competitiveness of substituteinstitutions is analyzed using parametric method and the method with the weighted indicators. To evaluate the project alternatives, the «SPACE»method is applied. The article demonstrates the international experience oftwo modelsofіnclusive resource centers
Personnel marketing in company’s compensation policy
(Університет «КРОК», 2020) Bielova, O.; Petrova, I.; Бєлова, Олена Ігорівна; Петрова, Ірина Леонідівна
This article is devoted to the study of the peculiarities of the formation of the compensation policy of the modern enterprise and the role of personnel marketing in its formation.The terms "personnel marketing" and "compensation policy" are defined. Personnel marketing is defined as a type of management activities aimed at long-term provision of the organization with human resources that form the strategic potential that is necessary to achieve its specific target priorities.Compensation policy is defined as a system of external incentives that encourage the employee to get a result that satisfies both the employee and the company. It is also proposed to consider the employees of the enterprise as an "internal consumer", which allows to update the relevance of the application and development of internal marketing, and in particular personnel marketing. The main motivators and demotivators that influence the behavior of the employeein building an effective system of personnel marketing in the compensation policy of the enterprise are identified. The influence of motivators and demotivators on the needs of employees is graphically presented and the specifics of this influence on the effectiveness of staff marketing in the compensation policy of the company are analyzed. Features, advantages and disadvantages of creating a compensation policy at a modern enterprise are analyzed. Specific examples of optimization of personnel marketing in modern enterprises are given. The key elements of the compensation policy that affect the efficiency of a modern enterprise are highlighted. The list of principles of construction of effective compensation policy at the modern enterprise (which includes: openness, flexibility, complexity, stability, system, efficiency, etc.) is formed and features of their application are analyzed. The relevance of further research in the field of personnel marketing in the compensation policy of the enterprise is argued
Value-oriented project management approach as a source of risk
(Університет «КРОК», 2019) Seek, A.M.A.; Teslenko, P.; Bielova, O.; Бєлова, Олена Ігорівна
Improving the effectiveness of project management methods requires expanding the base of the analyzed features. Here, in addition to traditional investment value indicators, they increasingly include organizational and value. Value-oriented approach today is considered the most advanced method in ensuring the successful completion of projects. Application of value-oriented approach to project management is considered. Indicative essence of value by various scientific sources, and its implementation, in relation to the subjects of the project. It is noted that the notion of value is usually applied to project stewards. They have their own proofs, and during the project implementation, these expectations are implemented in the form of acquired value. Thus, added value-based approach categories such as value, stakeholders, expectations, added value, and others can be characterized as additional degrees of freedom to ensure a successful completion of a project.However, the inclusion of additional degrees of freedom, as a rule, leads to the emergence of new risks, in this case, in project management. Therefore, the authors have been tasked to analyze the relationship between providing value for the main project stakeholders and the risks that arise in this regard.The article presents the results of the analytical search for the modern state of the theoretical and practical toolkit of value-oriented management of projects, portfolios, programs in project-oriented organizations, its relationship with project risks. Analyzed basic definitions. The value of the project as meeting the interests of its main stakeholders, and the value-oriented approach, as a rule, is used to manage the organization. It is shown that value-oriented management is accompanied by risks of structural value imbalance with respect to stakeholders in a single project, which causes its instability. For the development of management techniques for this group of risks, the basic principles are formulated. As the basis of control, it is proposed to use the tools of the theory of spiral dynamics.
Work motivation factors at the project-oriented enterprises
(Norwegian Academy of Science, 2021) Poskrypko, Yu.; Bielova, O.; Poskrypko, D.; Бєлова, Олена Ігорівна
The paper deals with the work motivation structure of employees (project team members) at the project oriented enterprises and the method of the research are given, the descriptive analysis of the results was performed, the econometric model is constructed. The hypothesis of this study is the assumption that the structure of intrinsic motivation factors is heterogeneous and they have different meanings for work motivation, therefore, they will impact other factors of the motivation system, in particular, the employee's performance of project-oriented SMEs.